Overview

Bold & Rock is a curated vintage pop-up celebrating classic street fashion, music culture, and self-expression. This project aimed to develop a strong brand identity that embodies rebellion, confidence, and the timeless appeal of vintage fashion.

Concept & Execution

• Urban Visual Identity: The design integrates Brooklyn street art, textured photography, and raw street energy, capturing the essence of vintage-meets-modern fashion culture.

• Typography & Color Palette:

  • "BOLD" crossed out symbolizes disruption and defiance, reinforcing the brand’s edgy aesthetic.

  • Ampersand ("&") in gold represents a bridge between vintage and modern styles.

  • "ROCK" in deep red exudes passion, energy, and a nod to rock-inspired fashion influences.

• Photography Style:

  • A gritty, muted filter enhances the retro aesthetic.

  • The subject's pose and attitude embody the bold, rebellious nature of the brand.

• Pop-Up Appeal: The design was optimized for social media promotion, posters, and event banners, ensuring maximum impact for the Brooklyn fashion scene.

Results & Takeaways

This branding helped Bold & Rock:
✅ Establish a recognizable street-style aesthetic that attracts vintage fashion lovers.
✅ Create an engaging digital presence for social media and event promotions.
✅ Generate buzz for the pop-up through a visually compelling and shareable identity.

Final Thoughts

The Bold & Rock branding successfully blends Brooklyn’s street culture with vintage fashion, delivering an edgy yet timeless appeal. The strong typographic choices, gritty photography, and color psychology make it a memorable, high-impact design for the pop-up scene.