Project Overview

Hoop HVN is a brand that embodies the grit, culture, and aesthetics of basketball. The goal of this project was to design a visual identity that speaks directly to hoop enthusiasts while maintaining a sleek, urban edge.

Concept & Execution

• Visual Storytelling: The black-and-white photograph brings an element of nostalgia and intensity, highlighting the raw energy of the game.

• Brand Identity: A minimalist yet bold logo placement within a distressed, circular background adds modernity and structure to the design.

• Typography & Colors: The high-contrast black text on a warm beige background keeps it stylish and clean while balancing the intensity of the photo.

• Social Media Integration: The inclusion of the @hoophvn handle reinforces digital presence and brand recall.

Results & Takeaways

This project successfully established Hoop HVN’s brand aesthetic, blending historical basketball moments with a modern, engaging brand voice. The design approach makes it versatile for merch, digital marketing, and social media branding.

Final Thoughts

Through typography, composition, and strong visual storytelling, this project captures the essence of basketball culture while creating a timeless, high-impact brand presence.