Overview

This project was created to promote URBANPARFIT’s Black Friday personal training deal, offering five training sessions plus an initial assessment for $299. The goal was to develop a visually striking, conversion-focused design that aligns with the brand’s identity while appealing to a fitness-driven audience.

Concept & Execution

• High-Impact Visuals: The use of a female athlete in action symbolizes power, discipline, and movement, reinforcing URBANPARFIT’s commitment to functional fitness.

• Typography & Color Palette:

  • Bold, modern sans-serif fonts enhance readability and urgency.

  • A neutral beige background keeps it sleek, while black and gold accents convey luxury and exclusivity.

  • The green price point subtly signifies a financial benefit, making the deal more enticing.

• Brand Consistency: The URBANPARFIT vertical text placement integrates seamlessly into the layout, reinforcing brand recognition.

• Conversion Optimization: The call-to-action ("SHOP NOW – www.urbanparfit.com") is prominently placed, ensuring easy customer access.

Results & Takeaways

This promo successfully:
✅ Increased customer inquiries and sign-ups for personal training sessions.
✅ Strengthened URBANPARFIT’s brand presence through cohesive digital marketing efforts.
✅ Demonstrated the effectiveness of seasonal campaigns in fitness marketing.

Final Thoughts

This design not only serves as a Black Friday marketing piece but also reinforces URBANPARFIT’s positioning as a premier personal training brand. By using bold visuals, strategic typography, and clear messaging, the campaign effectively captures attention and drives conversions.